Smart TV platform
Reimagined the home experience for a major 10-foot streaming platform — hero boot flow, content rails, navigation, and the supporting design system.
Strategy at the start. Craft to the finish.
A boutique design consultancy bridging strategic advisory with elite execution — for founders and product leaders at the most volatile phase of product development.
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Services
Three pillars of design.
01
Brand & Identity Design
Premium visual systems that scale from a watch face to a 70-inch smart TV. Brand positioning paired with master-tier vector marks and identity systems.
02
End-to-End Product Design
Cross-platform UX for web, mobile, and the emerging automotive frontier. Product strategy meets the functional blueprint that turns vision into shipped product.
03
Motion & Interactive Systems
A motion language that reinforces brand personality. Rive, Lottie, and After Effects implementations that give a brand its kinetic soul.
Process
Three phases of deliberate design.
Discovery and strategy
Every engagement opens with a deep audit, a competitive scan, and a strategic foundation. We define the first mile before any pixel is drawn.
Vibe-coded prototypes
Agentic-AI accelerated functional prototypes test the vision in days, not weeks. The plumbing is built fast so the craft has room to breathe.
Human-led craft
Hand-drawn motion, custom typography, and bespoke detail finish what AI starts. The last mile is human.
Work
Selected work across platforms.
Automotive HMI
Cockpit design system bridging streaming-platform craft into the constraints of the in-vehicle dashboard — light/dark modes, partner customization, and glanceable controls.
Streaming player UI
Grid guide, content discovery, search, and box-set browsing for a flagship 4K streaming player — designed to read clearly at distance and feel responsive on D-pad.
Reader app for tablet and phone
iOS reading experience for a long-form book platform — typography-led layout, reading-state UI, and a cross-device design system.
Script-platform brand system
Brand identity and discovery deck for a screenwriter platform — voice, type system, color, and a full brand-guidelines manual.
Smart-glasses interface
Wearable design exploration for a smart-glasses app — context-aware UI that respects the constraints of head-mounted hardware.
About
Strategy meets craft.
1st Mile Creative is a boutique design consultancy with a center of excellence in 10-foot UI — Smart TV, streaming, and the constraints of the living room — translated into automotive glanceable UI and mobile-web utility. We own the first mile of strategy, identity, and foundational user experience, and we deliver it through to elite execution.
Jeff Miller
Founder & Principal — San Francisco, California
Fifteen-plus years navigating the technical rigor of 10-foot UI at TiVo, Sony, Roku, and Maxim. Today, 1st Mile Creative applies that craft across web, mobile, and the emerging automotive frontier — combining agentic-AI velocity for prototyping with human-led craft for finish.
Ready to start your first mile?
Inquire about a strategy sprint or a fractional design lead engagement.
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Thank you for reaching out. Jeff will be in touch.
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Or, email Jeff directly at jeff.jmdesigns@gmail.com.